Automaker partners with Dealer-FX to provide dealerships in the U.S. with technology needed to deliver an exceptional retail experience CYPRESS, Calif., October 24, 2018 – Mitsubishi Motors North America, Inc. (MMNA) recently partnered with Dealer-FX, the leading Customer Experience Management provider for OEMs and their retailers, to launch an all-new digital platform for Mitsubishi dealers […]
The days are getting shorter, the air crisper, and playoff baseball is at hand. Which means there’s one question on everyone’s mind: Is this when new vehicle sales start to slide, and the Service Department comes in from the bullpen for the save? The answer, apparently, is that it “depends.” Comparing September sales to last […]
Quick: What’s the top reason for customer dissatisfaction? Unmet expectations. And while failed expectations happen for many reasons, at the core of every disappointing service experience is a breakdown in trust. Whether that happens due to a broken promise time or another example of miscommunication, it still means that an advisor or manager overpromised results […]
The service journey can be fast-paced and complicated. One missed appointment, a broken promise time or confused communication can lead to missed steps and a poor customer experience. The pace of service retail in this digital-driven and on-demand market places a premium on efficiency and creates a need to build an automated monitoring, communication, and […]
Summer is almost over. And it would seem the years of ever-increasing new car sales are also coming to an end, which means service departments will soon be more vital than ever — a fact that underlines the need for an effective operational plan. Here are three headlines that show just how much things are changing: […]
Customers come and go. Hopefully, they come back. If not, we’ll send them a coupon! Does this sound like your customer retention program? It might. After all, when times are good it’s easy to let retention fall off the radar. Investing in programs designed to bring back existing customers just doesn’t seem very important when […]
On August 2, Apple became the first U.S. company to reach a $1 trillion market valuation. In doing so, it crossed an interesting threshold once thought unattainable, at least for anything other than a global energy company. But then again – was anyone really surprised? Probably not. Apple is unique, after all, a public showcase […]
What’s the fastest way to get a “no” from the customer? Ask them to buy a service they don’t understand. It seems like a pretty simple mistake to avoid, right? Yet often, service advisors fall into the trap, mostly because they’re busy or not armed with the latest vehicle information. And when it happens, they […]
Thriving in the Emerging Customer Service Economy Make no mistake: It’s all about the customer experience. As such, to thrive in today’s automotive retail economy service managers and leaders need to think differently about how they use data and platforms when interacting with customers – and what that interaction looks like. And while it’s easy […]
A Disruptive Transformation, and a Golden Opportunity Automotive retailers and service professionals face a disruptive transformation. Indeed, while the business of selling and servicing cars seems to be moving at the pace of “business as usual,” around the bend lies one of the most challenging times since the 2009 recession. Consider: Today’s balky, downshifting market, […]
